DISTRIBUTION CHANNEL OF BISLERI PDF

Abhineet Kapoor. Sakshi Arora. Sakshi Sonik. Bisleri is a famous brand of bottled water in India and it was found in

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Abhineet Kapoor. Sakshi Arora. Sakshi Sonik. Bisleri is a famous brand of bottled water in India and it was found in Bisleri has a very strong distribution network and it has reach to almost all region of the country. Its operations run throughout the subcontinent of India and are one of the leading bottled water supplying companies. As of now, Bisleri has 80 bottling plants Pan India, amongst which 12 are their own and 68 are licensed. It deals not only in bottled water but also in energy drinks, soda, facial wipes, stand and faucet, ice box.

Bisleri has a wide and well managed salesman appointed for taking up the responsibility of distribution of its products to diverse parts of the country. Bisleri uses three level of distribution channel as it includes dealers, wholesalers and retailers. The participants play a vital role in success and failure of any business.

They actually bridge the gap between suppliers and end consumers thus framing the outline for a company in end users mindset. The existing situation in which Bisleri is operating is oligopoly.

This means that companies have more pricing power than if they were operating in perfect market circumstance. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital.

Bisleri has been developing the drinks for over a year and after final testing and development, they are now all set to launch the array of economical and refreshing soft drinks. Indian consumers are tired of the existing range of products and need something new and innovative.

Bisleri has gained the tremendous success in the field of bottled industry. Bisleri is a famous brand of bottled water in India. Ramesh Chauhan joined the Parle group, found by Jayantilal Chauhan, in Bisleri, an Italian mineral water company, was launched in India in the year , and bought by Parle from the Italian entrepreneur Signor Felice Bisleri in as the company was unable to market bottled water, and planned to exit the market.

They merely used the name and launched Bisleri soda with two variants -- carbonated and non-carbonated mineral water. Bisleri soda, though doing well, had to be discontinued, as Parle sold their soft drink brands to Coca-Cola in After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain.

His undying determination and vision has made Bisleri a premium mineral water brand and a household name. Distribution Network of Bisleri. Accessed 01, Page 1 of Read Full Essay Save. Only available on ReviewEssays.

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Distribution Network of Bisleri

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on Mar 22, This presentation contains details of the company Bisleri. Its 4Ps, brand positioning, Future and Recommendations.

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30636571 Sales and Distribution of Bisleri Dazzle Kinley (1)

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on Sep 29,

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It is with a sage sense of gratitude, I acknowledge the effort of whole hosts of well-wishers who have in some way or other contributed in their own special ways to the success and completion of this project. I wish to offer my deep veneration to Mr. My profound sense of obligation goes to Mr. They were of great help to me in every aspect and enlivened me to win the problem head that I faced during this project. At last I convey my sincere thanks to Delhi Bisleri, Delhi for the helping hand, which is always found extended to me whenever I needed.

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