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Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism is a book written to promote the understanding of the role played by emotions in influencing economic decision making. According to the authors, economists have tended to de-emphasize the importance of emotional factors, as the effects of emotions are difficult to model and quantify. The book asserts that a variety of otherwise puzzling questions can be answered once one allows for the effect that emotional drives , or "animal spirits," have on economic factors.

Akerlof and Shiller began writing the book in While finishing the work after the Financial crisis of the authors set themselves the additional aim of promoting a much more aggressive US government intervention to alleviate the crises than has been seen as of February They repeatedly stress the need for decisive action targeted at restoring credit flows, and that the overall stimulus from the government needs to be much larger than would otherwise be the case due to very low levels of confidence about short and medium term economic prospects.

The Preface recalls Keynes' use of the phrase " animal spirits ," which he used to describe the psychological forces that partly explain why the economy does not behave in the manner predicted by classical economics — a system of thought that expects economic actors to behave as unemotional rational beings.

The authors assert that the Keynesian Revolution was emasculated as Keynesians progressively relegated the importance of animal spirits to accommodate the views of economists who preferred the simpler classical or neo-classical system. The preface goes on to describe how Keynes' ideas suggest the economy will function best with a moderately high level of government intervention, which they compare to a happy home where children thrive with parents that are neither too authoritarian as in a Marxist economy nor too permissive as in a neoliberal economy.

The authors state that recent research now supports the concept of animal spirits much more robustly than Keynes was able to, and they express the hope that fellow economists can be convinced of this, thus reducing the internecine disputes that prevent their discipline from providing the clear support that politicians need for the aggressive action required to fix the — economic crises.

Chapter 1 the authors discuss confidence, which they say is the most important animal spirit to know about if one wishes to understand the economy. Chapter 3 discusses corruption and bad faith, and how growing awareness of these practices can contribute to a recession, in addition to the direct harm the practices cause themselves.

Chapter 4 presents evidence that, in contrast to monetarist theory, many people are at least partially under the money illusion, the tendency for people to ignore the effects of inflation. Workers for example will forgo a pay rise even when prices are rising, if they know that their firm is facing challenging conditions—but they are much less willing to accept a pay cut even when prices are falling.

Chapter 5 is about the importance of stories in determining behaviour. Such as the repeatedly told story that house prices will always rise, which caused many additional people to invest in housing following the dot com bust of Here the authors discuss eight important questions about the economy, which they assert can only be satisfactorily answered by a theory that takes animal spirits into account.

Each question has its own chapter. Chapter 6 is about why recessions happen. The authors assert that the business cycle can be explained by rising confidence in the upswing eventually leading investors to make rash decisions and ultimately encouraging corruption, until eventually panic appears and confidence evaporates, triggering a recession.

There is a discussion about feedback loops between animal spirits and real returns available, which help explain the intensity of both the up and down swing of the cycle. Chapter 7 discusses why animal spirits make central banks a necessity, and there is a post script about how they can intervene to help with the current crises.

Chapter 8 tackles the reasons for unemployment, which the authors say is partly due to animal spirits such as concerns for fairness and the money illusion. Chapter 9 is about why there is a trade off between unemployment and inflation. The authors show how effects of animal spirits refutes the monetarist theory that there is a natural rate of employment which it is not desirable to exceed. Chapter 10 is about why people don't consider the future rationally in their decisions about savings.

Chapter 12 discusses why real estate markets go through cycles, with periods of often rapid price increase interspaced by falls. Chapter 13 suggests that animal spirits can be used to explain the persistence of poverty among ethnic minorities, describing how working class minorities have different stories about how the world works and their place in it, compared to working class white people.

The authors argue that the effects of animal spirits make a strong case for affirmative action. Chapter 14 is a conclusion where the authors state that the cumulative evidence they have presented in the preceding chapters overwhelmingly shows that the neo classical view of the economy, which allows little or no role for animal spirits, is unreliable. They state that an effective response to the current economic crises must take into account the effects of animal spirits.

Reviewing the book for the Financial Times , Clive Crook write "it is a fine book at exactly the right time Animal Spirits carries its ambition lightly—but is ambitious nonetheless. Economists will see it as a kind of manifesto. Animal Spirits An exception to the numerous glowing reviews the book received was a lengthy critique published in The New Republic by the Judge Richard Posner. From Wikipedia, the free encyclopedia.

Dewey Decimal. Archived from the original on 3 March Retrieved The New Republic. Namespaces Article Talk. Views Read Edit View history. Contribute Help Community portal Recent changes Upload file. In other projects Wikiquote. By using this site, you agree to the Terms of Use and Privacy Policy. Front Cover. George Akerlof and Robert Shiller.

Princeton University Press.


Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

In fact, many people blame the profession for such sins as failing to predict the housing bubble and encouraging the deregulation of the financial industry. In their new book Animal Spirits , the economists George Akerlof and Robert Shiller propose a new macroeconomic framework — one that incorporates real human behavior, with all its quirks and irrationalities. The book explores the intersection of economics and psychology and offers valuable insights into a variety of important economic policy issues. George Akerlof, who teaches economics at the University of California, Berkeley, was awarded the Nobel Prize in Economics for his work on asymmetrical information markets. He has agreed to answer a few of our questions about the new book. We discuss five of these that are especially relevant to how the economy behaves. We show how these animal spirits lie at the heart of eight basic economic questions, which are as fundamental as why the economy fluctuates as much as it does, why monetary and fiscal policy affect output and employment, and why there is involuntary unemployment.


Animal Spirits: A Q&A With George Akerlof

Though it calls for a reworking of economic theory, Animal Spirits is not a difficult book. It is short, chatty and anecdotal. The general reader will be engaged and drawn in. But the book is serious, too. The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today.


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